Research Report
The ForgeX AI Roadmap
A framework for planning AI capabilities that create value across the GTM team.
- By
- Eric Wittlake, GTM Advisor and Research Analyst
- With
- Davis Potter
Brought to you by
Research summary
ForgeX’s 2026 AI in ABM Benchmark Report found the single largest gap between top performers and everyone else is a defined AI roadmap. Yet most teams don’t have a roadmap at all, and those that do often start with just a list of features or use cases. They are missing the context, tools, enablement, and organizational work that are key to long-term value. The ForgeX AI Roadmap gives GTM and marketing leaders a six-element framework for building a roadmap that creates organizational value from AI investments.
With this research report, you can:
- Use a six-element framework to plan AI capabilities and the organizational support each one needs.
- Define owners, users, and success measures for every AI workflow before the build.
- Plan the context, integrations, governance, enablement, and org design that turn AI capabilities into adopted, measurable value.
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