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Research Report
The AI+ABM Inflection Point
This report provides a focused analysis of how AI is currently being used to support Account-Based Go-to-Market (GTM) programs, and where adoption is headed in the next 6 to 12 months. Grounded in proprietary survey research and enriched with insights from desk research and interviews, the report surfaces key use cases, adoption patterns, and implementation roadblocks.
- By
- Matt Steffen, Senior Research Advisor, ForgeX
- With
- Chandler Martin, Davis Potter
Brought to you by
With this research report, you can:
- See how AI is being used today to support Account-Based GTM programs.
- Understand where adoption is headed in the next 6 to 12 months.
- Learn where teams expect the greatest impact, and the implementation challenges they face.
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