2 events
Thu, October 15, 202612:00 PM ET
Virtual· ZoomCompanies with an AI roadmap are 2.5x as likely to be top performers, yet 56% of organizations do not have a shared one. We unpack the six elements marketing and GTM leaders should consider when planning AI investments.
With Eric Wittlake
Thu, November 12, 20262:00 PM to 7:00 PM PT
In person· San Francisco, CAAn afternoon at the Autodesk Gallery with the marketing and revenue leaders building account-based programs on AI.
With Davis Potter, Eric Wittlake, George Sayah, Hannah Jordan and 2 more
The FutureX Innovation Tour is headed to Austin, New York, London and Seattle. Dates are on the way.
September 25, 2026
Every GTM team already makes account investment decisions, whether they call it that or not. This session looks at what AI actually changes about how those decisions get made.
September 17, 2026 · 59 min
A working session on the three pieces of AI that account-based teams keep asking about: MCPs, agents, and prompts.
September 1, 2026 · 24 min
Sumner Vanderhoof, CEO at Propensity, on what GTM orchestration actually means in practice and why account-based programs are pushing it forward.
August 20, 2026 · 41 min
Justin Anovick on rebuilding how a marketing organization works once AI is in the middle of it.
August 13, 2026 · 59 min
A live build showing how MCP connects an account-based workflow end to end, from orchestration through a personalized landing page.
July 9, 2026 · 38 min
The job titles in B2B marketing are collapsing into each other. This session works through what that means for how teams are structured.
July 1, 2026 · 50 min
The findings from the 2026 AI in ABM Benchmark, and what separates the programs seeing results from the ones still piloting.
June 17, 2026 · 47 min
Where account-based programs are heading, from how accounts get funded through to orchestration that runs itself.
January 27, 2025 · 29 min
Seven calls on where account-based go-to-market was heading in 2025.
ForgeX Community
New dates, meetups, and FutureX stops are shared in #events in the ForgeX Community, a free Slack group of 1,000+ GTM leaders and practitioners.
