Back to Research
Framework & Playbook
Revenue Growth Analysis Framework
Find the segments where account-based GTM resources will earn the most by combining market forces, historical performance, and business strategy.
- By
- ForgeX Research
Research summary
The Revenue Growth Analysis Framework helps GTM leaders decide which segments and microsegments deserve focus before any account list is built. It combines an external market dynamics evaluation, a weighted market segmentation model, and a strategic business alignment check, then turns the result into an Ideal Customer Profile.
With this framework & playbook, you can:
- Size the opportunity in four nested layers, from total addressable market down to in-market buyers.
- Score and rank segments with a weighted model built on revenue, retention, and pipeline variables.
- Test the top-ranked segments against business objectives and GTM capacity before they shape your ICP.
ForgeX Community
Carry the conversation into the ForgeX Community
Join 1,000+ GTM leaders and practitioners comparing notes on what's working. The discussion on this framework & playbook continues in #abm-chat-general.
Questions about this research? Ask an analyst