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Framework & Playbook

Choosing and Combining ABM Deployment Models

Select and combine Enterprise ABM, Growth ABM, and Deal Acceleration using organizational, account, solution, and risk factors.

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ForgeX Research
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Research summary

Most organizations run more than one ABM deployment model, and the hard decision is which mix fits their resources and accounts. This framework sets out the factors that drive model selection, compares Enterprise and Growth ABM on revenue potential, coverage, personalization, and investment, and shows how accounts move between models over time.

With this framework & playbook, you can:

  • Evaluate deployment model fit across organizational attributes, account and market conditions, solution characteristics, and strategic risk.
  • Place accounts on revenue potential and coverage to decide which belong in Enterprise ABM, Growth ABM, or neither.
  • Design reprioritization rules that move accounts between models at a cadence suited to each one.

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