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Framework & Playbook
Account-Based Messaging and Content Framework
Structure account-based messaging from one umbrella value proposition into themes, adapt it to each deployment model, and map content to four goals.
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- ForgeX Research
Research summary
The Account-Based Messaging and Content Framework shows how to build a messaging hierarchy that stays consistent at the top and personalizes beneath it. It defines the umbrella value proposition and message theme components, applies them to 1:1, 1:Few, and two Growth ABM approaches, and sets out the four goals that every content program should cover.
With this framework & playbook, you can:
- Write an umbrella value proposition and break it into message themes with six defined components.
- Choose the level of messaging personalization that fits each deployment model and your team's capacity.
- Audit content against thought leadership, social proof, product education, and investment validation.
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