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Framework & Playbook
Account-Based Measurement Framework
Build an ABM measurement framework on four metric pillars, tailored by deployment model and reported by audience and cadence.
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- ForgeX Research
Research summary
The Account-Based Measurement Framework defines what an ABM program should track and how results should reach each stakeholder. It organizes metrics into four pillars, explains the variables and deployment model considerations that shape metric selection, and sets out report types, cadences, audience levels, and reporting protocols.
With this framework & playbook, you can:
- Select metrics from the engagement, revenue, data coverage and scope, and reputation pillars to match your program objectives.
- Tailor metrics to each deployment model, from account-specific OKRs in 1:1 programs to scalable tier metrics in Growth ABM.
- Match report types and cadences to the executive, cross-functional leader, and contributor audiences in your organization.
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