Framework & Playbook
ABM Center of Excellence
Build an ABM Center of Excellence on five pillars and scale its investment, tooling, and headcount to your organization's size and maturity.
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- ForgeX Research
Research summary
This framework defines the ABM Center of Excellence as the central source of truth for account-based GTM strategy and breaks it into five pillars: repeatability and scale, internal feedback loops, innovation, GTM enablement and alignment, and consistent operational excellence. It then shows how CoE complexity, investment, and headcount differ between smaller and larger organizations.
With this framework & playbook, you can:
- Establish process documentation and a template library so successful ABM work can be repeated across teams and regions.
- Run a structured feedback and experimentation cycle that decides which tactics to adopt or abandon.
- Match CoE investment and dedicated headcount to your program's complexity and regional scope.
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